Editors are lazy?
24-7 news media playing to the lowest common denominator?
Headlines should shock readers and not inform?
It's OK to take a rumor and report it as fact as long you make it an open question?
I have noticed a growing and somewhat distrubing trend in the media lately - notably online and broadcast news media outlets. That trend: adding question marks to the end of alarming 'headlines' that may or may not actually be factual, and are usually based on speculation or rumor. By adding a question mark to this alarming headline, they are shielding themselves from anyone who might accuse them of reporting something that is not true (we weren't saying, we were ASKING!), while at the same time grabbing viewers/readers' attention with quick, stunning claims.
For instance, today I am watching CNN Situation Room with Wolf Blitzer. I am in the gym, so the TV is on mute, and I see the following headline appear at the bottom of the screen:
No More Wine?
Naturally, I was alarmed. Was the Blitz about to tell me that the world had officially run out of wine? Was life no longer worth living? No, not at all. But a quick glance at that headline might make you think this was the case. Turns out the story they were reporting was about a new study from some random group of scienticians who say that IF global warming occurs, EVENTUALLY conditions in a SPECIFIC part of CALIFORNIA one day MIGHT not be suitable for growing a PORTION of the grapes grown there, hence a POSSIBLE decrease in the supply of wine.
Hence - "No More Wine?" Makes sense to me.
Many big, trusted news media outlets are doing this. They are dumbing down the headlines and posing the most obvious question a reader might (or might not) draw from the facts of the story, and presenting it to them essentially as the overall subject of the article. The headline reflects the story, after all. And, again, many times these are based on speculation or rumor (using the question mark probably makes them sleep a little better at night, on that account). It's lazy, it's yellow, it's a cheap ploy, and it's alarmist. I'm sick of it.
A more correct (but not perfect, admittedly) way of headlining this story would be:
Study says global warming might impact Calif. wine business
...or something to that effect. Which was the real point of the story - growers and investors are afraid that if global warming is happening/does happen, wineries in that region may be adversely affected.
However - put your editor's cap on and compare my headline to "No More Wine?" and you can see which one is more likely to grab readers' attention and keep them glued to the tube. Then again, you can also see which one is more likely to suggest a bias, lead the reader to a predetermined conclusion, misinform and not allow them to process the correct and complete information for themselves to come to their own conclusion (or further questions).
Here are some other abuses randomly selected from a scan of online news sources today. All of these are from straight news stories, and not editorials, columns, reviews, weblogs, etc.:
NYC blast related to divorce? (CNN)
Wives, girlfriends to blame for England World Cup loss? (Sports Illustrated)
Is Treasure Hunters copying Amazing Race? (MSNBC)
Apple moving to metal iPods? (The Register UK)
London calling on Hill? (Denver Post)
Is party over for online gambling? (International Herald Tribune - not you, IHT!)
If you remove the question mark from any of these headlines you have some pretty exciting news. And with only a quick glance at the headlines - which editors know you are doing, that is why they have to employ tricks like this to get your valuable attention - you might not see that question mark, and walk away thinking that wives and girlfriends caused the collapse of England's World Cup bid.
There are some bastions of real journalism out there who, at least for today, shun these practices. Some outlets/sites that had no evidence of this abuse during today's scientific scan by me (three cheers to them):
-Washington Post
-New York Times
-LA Times
-CNET News
-BBC
The big shocker for me? I could not find one instance of this on Fox News (again, not including op-eds, columns, etc). Then again, their lead headline on Foxnews.com today was TUNNEL OF DEATH. Which is their coy, sublime way of reporting on the concrete roof collapse in part of Boston's "Big Dig" underground highway which killed one woman. Is this a John Carpenter horror movie or a news report?
Anyway, I think the people most guilty of this headline abuse are probably the same ones that started this whole practice in the first place - the tabloids. Some recent "Headlines?" from a scan of online and print sources...
Maddona Quitting Kabala?
Britney Kicking Kevin Out?
Eddie Murphy dating former Spice Girl?
And one I think they should add...
People actually buy this crap?